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Our Story

For seven generations the P.Princi family have mastered the butcher trade. In
the late 1940’s, Pasquale Princi left Delianuova, Italy and set out to Australia
in search of a better life for his family. Pasquale aborded the SS Toscana and
docked in Fremantle, Western Australia on July 25, 1949. After three years,
his wife Mariantonia joined him.

In the early 1960’s, the first store was opened on Newcastle Street, Northbridge.
The decision was made to move to Fremantle to open a new store in 1965.
Our second store was opened on Market Street, Fremantle where Pasquale
operated the store alongside his wife. This was the flagship store where
Pasquale established his name, with a reputation that has lived on and will
continue to live on for generations. By the ripe age of 7, their son Joe was
mastering the trade in store. At the age of 13, Joe made the decision to leave
school to work alongside his father and then by 18 had taken complete control
of the store. Pasquale made the decision… was time to pass the baton on.

Fast forward 55 years, two stores, and two generations, the P.Princi family
continues to uphold a reputation as one of Western Australia’s most prominent

A new chapter is establishing itself in the business, with Joe’s nephew
Michele being the seventh generation to continue the journey. Our flagship
store, opened in October 2020, has recently been awarded The International
Innovation Award and is Australia’s first butcher to be inducted to The Gold
Butcher’s Club.

It has been the successful mix of entrepreneur and traditionalist that has taken
Joe and Michele from butchers to meat masters – winning multiple awards
across Australia and earning a reputation as a pioneer among their peers.
We want to take our customers on the journey we’ve been on.

It’s more than meat, it’s a passion.

The taste is in the detail